Helping digital products, impact startups and organisations create sustainable change

Behavioural design & business consulting with Jeni Miles

Headshot of Sasha Korovkina founder of the sustainability app Eat It
"Jeni is an invaluable asset to any startup trying to make a difference!"
Sasha Korovkina App Founder, Eat It
Jeni Miles standing by a rail looking confident

Outcomes I deliver for a positive impact

Optimise for long-term monetisation

Build valuable experiences that convert customers into paying subscribers and members.

Convert intentions into real-world impact

Discover the power of behavioural science to optimise onboarding, improve user retention and drive positive behaviour change.

Scale and sustain eco-social change

Integrate science-backed strategies and research methods with a regenerative, life-serving mindset.

I'm Jeni, a behavioural scientist and digital business consultant with 14+ years of big tech experience

I’ve helped leading digital health, wellness, and educational products achieve meaningful engagement and develop sustainable monetisation strategies.

Now, I uniquely blend my knowledge of mobile growth frameworks with behavioural science, serving as a trusted advisor to future-ready organisations that prioritise long-term value creation and collective wellbeing.

My sweet spot?

Helping you scale engaging experiences that go beyond business as usual. I’ll uncover strategies to meet your audience’s needs through research, or analyse existing experiences to craft a clear product roadmap to deliver real-world positive impact.

Let’s co-create ethical and effective change together.

Jeni Miles holding a tablet

“I bring the best bits of big tech and behavioural science and apply them to mission-led businesses for positive impact”

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Services

Let's work together

Research & Insights

Uncover the ‘why’ behind behaviour, what motivates and blocks change.

  • I'm a certified Design Sprint facilitator who will help transform your business problem into validated solution in a 3-day behavioural design sprint
  • I'm available on an advisory retainer or as a fractional behavioural scientist to support your strategic direction
  • I can deliver evidence-based industry and academic research to guide your product roadmap
  • We can co-create hypothesis-driven experiments to optimise product launch and iterations

Product & Growth Consulting

Let’s uncover ways to bring about positive digital outcomes.

  • Consulting on challenges related to onboarding, purchase conversion, engagement and monetisation
  • In-depth digital UX audits of your website, app and other touchpoints with science-backed solutions
  • Support optimising your service, from recruiting and retaining members or volunteers, to growing funding and donations

Speaking & Training


I deliver impactful talks and workshops, tailored to your audience’s needs, both in-person and virtually. Whether you’re a large company or a small charity, I’ll inspire your team to drive meaningful change.

  • Behavioural Science Foundations
  • Carbon Literacy for Tech Professionals course
  • Integrating behavioural science principles to improve adoption, engagement and reduce churn

Plus, I’m available as a podcast guest speaker.

Jeni Miles speaking at a professional event

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About me

Maximising Positive Impact Through Behavioural Science

Jeni Miles at a speaking event
Jeni Miles, a behavioural science and business consultant, smiling at the camera

I’m a London School of Economics trained behavioural scientist, digital product expert and mum of two passionate about cultivating collective and planetary wellbeing.

Business as usual is no longer fit for purpose in an age of polycrisis. I’m taking the data-driven decision-making skills I’ve gained while at leading tech companies Google and Amazon to empower brands and social movements to drive positive behaviour change.

14 years
in big tech
100+
mobile app projects completed
3
impact-driven services

What else makes me different

Business Acumen

I help businesses scale and succeed through increasing customer LTV or implementing product growth loops, while keeping social responsibility paramount.

Justice-Oriented Impact

I co-create engaging and effective experiences that redefine business, and society, for the better.

Customer-Driven

I’m obsessed with achieving your specific goals by meeting the needs of your audience

Case study

Solving Behavioural Product Problems

Discover how applied behavioural science can remove blockers to achieve your goals:

Identified the key behavioural problem

Engaged users of top mobile subscription apps weren’t understanding the value proposition of upgrading, leading to low conversion rates. I identified a communication gap in clearly conveying the value of premium benefits.

Developed science-informed opportunities for experimentation

At Google Play, I researched, developed, tested and implemented a Behavioural Insights App UX Review Program that audited and delivered value-driving recommendations for premium mobile subscription journeys of over 60 leading global app companies.

Delivered measurable results

My program boosted subscription conversion rates and incremental revenue for 31 partners. Some results include:

  • Self-improvement apps saw subscription conversion rate increases between 5-17%
  • An educational app improved subscription conversion rate by 11%
  • A language-learning app saw a 24% increase in click through to Premium and 5% overall subscription conversion increase globally

Its success led to a targeted expansion, with localised versions reaching Chinese, Japanese and Korean developers. Read more insights from a related collaboration with The Behavioural Architects.

My approach

My approach rests on 3 core pillars:

  • Applied behavioural science
  • Driving positive change
  • Disrupting business as usual

Human-centred

Your first free call with me is an opportunity for us to cultivate a connection and focuses on finding a good fit for your needs.

Led by values

Ethical and eco-social considerations are integrated from the start. My Applied Behavioural Science Ethics and GAABS membership ensure the highest professional standards.

Choosing Projects

I prioritise partnering with those passionate about creating a thriving present and abundant future for all.

Unique offering

Based on our conversation and your specific needs, I'll develop a tailored solution to help you reach your goals.

Redistribution

I donate 10% of all my business profits to grassroots non-profit organisations. This way we can champion positive change together.

What others are saying

"Instrumental in our recent successes!"
Jeni shaped our communication strategy across channels, trained us on behaviour change, and helped craft more effective website/flyer messaging. Her expertise was instrumental in our recent successes. Thank you Jeni!

Simon Smith

Chair of East Herts Green Party

Jeni is invaluable to any startup trying to make a difference!
Jeni guided us through every step, from app launch to optimising our onboarding flow. Her research-backed suggestions transformed our core rewards system and metrics tree. An invaluable asset to any startup trying to make a difference!

Sasha Korovkina

App founder of Eat It

"Jeni's passion and deep expertise shone through"
Jeni’s passion and deep expertise shone through in her energising talk on behaviour change for good. Her science-backed product design insights continue to benefit students of my online Hooked course. If you’re serious about building impactful products or services, work with Jeni.

Nir Eyal

Author of Hooked and behavioural design expert

"Jeni's passion and deep expertise shone through"
Jeni’s passion and deep expertise shone through in her energising talk on behavior change for good. Her science-backed product design insights continue to benefit students of my online Hooked course. If you’re serious about building impactful products or services, work with Jeni.

Nir Eyal

Author and behavioural design expert

"Jeni's passion and deep expertise shone through"
Jeni’s passion and deep expertise shone through in her energising talk on behavior change for good. Her science-backed product design insights continue to benefit students of my online Hooked course. If you’re serious about building impactful products or services, work with Jeni.

Nir Eyal

Author and behavioural design expert

"Jeni's passion and deep expertise shone through"
Jeni’s passion and deep expertise shone through in her energising talk on behavior change for good. Her science-backed product design insights continue to benefit students of my online Hooked course. If you’re serious about building impactful products or services, work with Jeni.

Nir Eyal

Author and behavioural design expert