Helping digital-first companies reimagine impact beyond growth
Behavioural design & business consulting with Jeni Miles
Outcomes I deliver for a positive impact
Optimise for long-term monetisation
Build valuable experiences that convert customers into paying subscribers and members.
Convert intentions into real-world impact
Discover the power of behavioural science to optimise onboarding, improve user retention and drive positive behaviour change.
Scale and sustain eco-social change
Integrate science-backed strategies and research methods with a regenerative, life-serving mindset.
FROM BIG TECH TO BEYOND GROWTH: REIMAGINING DIGITAL BUSINESS FOR PLANETARY WELLBEING
14+ years in big tech has given me invaluable insights into business growth strategies, but my curiosity about social change and systems thinking revealed deeper patterns connecting business, society and our planet.
I understand the tension between wanting to create change and feeling constrained by existing systems.
For Corporate Professionals
My Moral Footprint pathway helps connect the dots between our unsustainable planetary context and how professionals can reclaim agency to drive change from within. Through this work, I provide frameworks, community and practical tools for navigating the complex terrain of creating impact in traditional structures
For Companies and Teams
I help you design experiences that prioritise wellbeing over growth through audits, consultation sessions, advisory retainers and half-day workshops. I put the 'planet' back into product-market fit, uncovering strategies to meet your audience's genuine needs through research, or analysing existing experiences to craft clear product roadmaps that deliver real-world positive impact within ecological limits.
Let’s co-create ethical and effective change together.
Featured in
Let's work together
DIGITAL STRATEGY FOR IMPACT
Help mission-focused digital companies succeed within planetary boundaries.
- I'm a certified Design Sprint facilitator who will help transform your business problem into validated solution in a 3-day behavioural design sprint
- I'm available on an advisory retainer or as a fractional behavioural scientist to support your strategic direction
- I can deliver evidence-based industry and academic research to guide your product roadmap
- Human-centred mobile app and journey audits, 1:1 strategy sessions, or access advisory
MORAL FOOTPRINT PATHWAY
Reimagine your personal and professional impact in 2 hours
- Frameworks for understanding how planetary boundaries reshape business and professional purpose
- Learn to see global systems holistically and identify your unique leverage points for change
- Actionable tools to reclaim agency and drive meaningful transformation
BEYOND BUSINESS AS USUAL
Equip your team with practical frameworks for meaningful change that respects ecological limits.
Available as tailored keynotes, interactive 2-hour masterclasses or workshops—in-person or online. Topics include:
- From Google Growth to Post-Growth: A Tech Worker’s Journey
- Privilege as Portal: Using Corporate Access to Drive Systemic Change
- Extraction: The Thread Connecting Personal Burnout to Planetary Overshoot
Plus, I’m available as a podcast guest speaker.
Maximising Positive Impact Through Behavioural Science
I’m a London School of Economics trained behavioural scientist, digital product expert and mum of two passionate about cultivating collective and planetary wellbeing.
Business as usual is no longer fit for purpose in an age of polycrisis. I’m taking the data-driven decision-making skills I’ve gained while at leading tech companies Google and Amazon to empower brands and social movements to drive positive behaviour change.
What else makes me different
Business Acumen
Transforming growth strategies to align business success with planetary boundaries, prioritising regenerative impact over traditional metrics
Justice-Oriented Impact
Co-creating innovative frameworks that redefine business purpose, bridging the gap between organisational goals and systemic wellbeing
People-centred
Designing experiences that meet genuine audience needs while staying within ecological limits, putting human and planetary flourishing at the centre
Solving Behavioural Product Problems
Discover how applied behavioural science can remove blockers to achieve your goals:
Identified the key behavioural problem
Engaged users of top mobile subscription apps weren’t understanding the value proposition of upgrading, leading to low conversion rates. I identified a communication gap in clearly conveying the value of premium benefits.
Developed science-informed opportunities for experimentation
At Google Play, I researched, developed, tested and implemented a Behavioural Insights App UX Review Program that audited and delivered value-driving recommendations for premium mobile subscription journeys of over 60 leading global app companies.
Delivered measurable results
My program boosted subscription conversion rates and incremental revenue for 31 partners. Some results include:
- Self-improvement apps saw subscription conversion rate increases between 5-17%
- An educational app improved subscription conversion rate by 11%
- A language-learning app saw a 24% increase in click through to Premium and 5% overall subscription conversion increase globally
Its success led to a targeted expansion, with localised versions reaching Chinese, Japanese and Korean developers. Read more insights from a related collaboration with The Behavioural Architects.
My approach
My approach rests on 3 core pillars:
- Applied behavioural science
- Driving positive change
- Disrupting business as usual
Human-centred
Your first free call with me is an opportunity for us to cultivate a connection and focuses on finding a good fit for your needs.
Led by values
Ethical and eco-social considerations are integrated from the start. My Applied Behavioural Science Ethics and GAABS membership ensure the highest professional standards.
Choosing Projects
I prioritise partnering with those passionate about creating a thriving present and abundant future for all.
Unique offering
Based on our conversation and your specific needs, I'll develop a tailored solution to help you reach your goals.
Redistribution
I donate 10% of all my business profits to grassroots non-profit organisations. This way we can champion positive change together.
What others are saying
Simon Smith
Chair of East Herts Green Party
Sasha Korovkina
App founder of Eat It
Nir Eyal
Author of Hooked and behavioural design expert
Nir Eyal
Author and behavioural design expert
Nir Eyal
Author and behavioural design expert
Nir Eyal
Author and behavioural design expert